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Social Media Work Placement

Listing ID: 127034

Social Media Work Placement

Type of Position: Internship / Work Placement
Company / Organisation / Artist Name: Lulu Guinness
Location: London, UK
Length of Internship / Placement: 3 months
Hours: Full Time
Compensation: Allowance / Expenses
Twitter Handle: @LuluGuinness
Deadline: Ongoing
Ad Expires In: 4 weeks 7 hours
About: Founded in 1989 Lulu’s intention was always to be slightly outré and push boundaries.
Critical acclaim and praise from leading fashion industry figures was instantaneous,
paving the way for Lulu Guinness to be sold around the world as well as London.
Her iconic designs have surpassed the role of mere fashion accessories. The
Collectable bags have been described as ‘tomorrow’s treasures’, becoming permanent
fixtures in museums worldwide.Lulu is the living, breathing personification of her brand: you will never catch her without her trademark red lipstick. The central motif, the distinctive Dali-esque lips clutch, remains the brand’s staple accessory, transporting the Surrealist art movement into mainstream popular culture.

Are you an Instagram addict or incessant Tweeter? An exciting opportunity has arisen for a Social Media intern to join the Lulu Guinness PR and Marketing team. Supporting the Social Media Editor, you will be responsible for assisting in the day-to-day running of social media activity for Lulu Guinness, including keeping social media channels updated and brand-focused, and seeking out new social media avenues and ways of connecting with audiences.

Key Responsibilities

  • Assist the Social Media Editor with the day to day running of social media platforms for Lulu Guinness 
  • Creating dynamic written, photo and video content
  • Creating content that promotes audience interaction and encourages audience participation
  • Proposing new ideas and concepts for social media content
  • Assisting the social media team with large projects, events, and community management
  • Working as part of a team to develop large social media campaigns
  • Create engaging imagery for all platforms in line with brand strategy and tone of voice
  • Research and create content for inclusion across all platforms including ‘Lulu’s World’
  • Help to compile monthly reports to be shared with the senior team including the board and shareholders
  • Keep up to date with, and monitor new trends in social media / technology feeding back to the wider team on a weekly basis
  • Proactively seeking opportunities to leverage the brand based on the current news agenda, i.e. joining trending topics of conversation on Twitter etc
  • Assist with general admin support

Skills and experience

  • Enthusiastic, proactive, organised and motivated
  • IT confident with a solid understanding of key social media platforms
  • Creative with a great eye for detail, able to style product for the purpose of Instagram etc.
  • A competent writer, able to adapt their writing style in line with the given brief
  • Possess a genuine interest in fashion, keeping up to date with the latest industry news

What you will learn:

  • How to effectively create content for Facebook, Twitter, Instagram, Snapchat and the Lulu Guinness blog, including collaborations and influencers under deadlines
  • How to analyse the performance of the sites
  • How an established fashion brand operates within the PR & Marketing department
  • The tone of the brand and how to communicate this through styled imagery & copy
  • How to create monthly reports showing social highlights and growth

Application Form

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