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Social Media Manager

Listing ID: 652954

Social Media Manager

Type of Position: Permanent Position
Company / Organisation / Artist Name: OASIS
Location: London, UK
Hours: Full Time
Experience: 2 to 5 years
Twitter Handle: @
Deadline: Ongoing
Ad Expires In: 4 weeks 1 day

The Social Media Manager is responsible for leading and executing the social media strategy across all channels. Tasked with driving aggressive growth on each platform, they will ensure that follower engagement and sentiment remains high so that Oasis remains front of mind for our customers.

Strategic vision and the ability to understand how social media platforms can evolve is an absolute must for this role, as well as the passion and drive to see Oasis become a leading boutique high street retailer globally.

Key Responsibilities

  • Lead the development of innovative and scalable social marketing strategies to optimise performance against key performance indicators.
  • Responsible for all branded social media channels, along with working cross-functionally with other teams to amplify our social media presence and relevance, grow our audience and increase engagement and effectiveness globally.
  • Manages the delivery of the social media calendar, localised social media accounts and Social Media Assistant and continually ensures that best practices are upheld.
  • Analyses and reports regularly on the performance of social media campaigns and proactively suggests tactical plans that optimise interactions with the Oasis audience and help shape the overall marketing strategy.
  • Gathers insights from monitoring and analytics to define next-generation social marketing opportunities and identify industry trends.
  • Works with the Senior Ecommerce Manager to monitor and analyse ROI on a weekly/monthly basis.
  • Collaborates with the PR team to create seasonal gifting strategies that cover both large-scale and micro influencers as well as super fans.
  • Responsible for managing blogger and vlogger relationships on a day-to-day basis.
  • Works with the Web Optimisation Manager to determine social media advertising spend as well as advising on look a-like modelling and geo targeting for campaigns.
  • Works with the Central Customer Services team to maintain high levels of customer sentiment across all social media sites.
  • Manages all invoicing, POs and budget lines relating to social media spend.
  • Supports the Head of Marketing to use knowledge gained through analysis to inform forecasts, budgets and the overall strategic direction of social media marketing.
  • Responsible for the day-to-day management of the Social Media Assistant, supporting their development through regular mentoring and the setting of personal objectives.

Key Skills

  • A minimum of 4 years’ experience of interacting within online communities and platforms, actively participating on Facebook, Twitter, Youtube, Pinterest, Instagram, and Snapchat.
  • Proven experience of executing social media strategies at a global level and leveraging data driven research/analysis to drive strategic direction, best practices and process improvements
  • Excellent English writing skills.
  • A fantastic storyteller with a creative approach to telling the Oasis story.
  • Excellent knowledge of the nuances of unique content for each platform, with a brand publisher mind-set on how this can integrate with other marketing channels.
  • Excellent project management skills with the ability to manage multiple deadlines.
  • Enthusiastic team player who can articulate clear objectives and lead a team towards them.
  • An existing network of blogger and vlogger relationships.
  • Knowledge of Google Analytics, Falcon, all Microsoft packages. Knowledge of Olapic a bonus.

Personal Attributes

  • A confident, proactive, hands-on attitude.
  • A true collaborator, with the ability to get involved in tasks at all levels.
  • The ability to handle stressful situations and deadlines with positivity, confidence and ease.
  • Ambitious, with a huge amount of motivation to spread print, colour and happiness our customers worldwide and make Oasis a leading fashion brand.

Application Form

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