About: Co-founded in 2013 by siblings, Jade & Grant Goulden, JADED LONDON is the go-to urban streetwear brand loved by the Gen Z consumer. Our team are our biggest asset, they’re creative, curious and brave, setting trends and being first to the market to curate the most innovative content for our fast-growing organic 1.5 million followers on social media. We’re on an exciting journey with ambitious growth objectives for the next 3 – 5 years and finding the right people for the right roles is key to unlocking our success.
If you think you have what it takes to join team JADED, we want to hear from you! We reward creativity and new ways of thinking. We’re passionate about developing our people and offer personalised development plans for all staff and reward their achievements.
The Influencer Talent + PR Manager will lead and grow all VIP & influencer partnerships, including managing PR relations to generate awareness, earned media, and impressions for the Jaded brand.
Responsibilities and Duties
PR:
Build and actively maintain relationships with all influencers, VIPS, stylists and agents
Write press releases in line with collection launches and pitch to press – gaining extensive coverage globally for the brand + seed out to contacts
Manage and make happen custom looks for VIP talent
Work along side Marketing + Partnership teams to develop and execute strategic partnerships with influencers/celebrities / key talent
Regularly initiate relationship-building ideas - USA stylist showroom, influencer event, etc.
Manage production of PR + gifting events end to end from conception + bookings through to execution and hosting
Find and coordinate with PR agencies
Gifting/Paid:
Lead and support our women’s influencer gifting team to work in line with product launches and key business moments
Negotiating all paid rates to ensure we are getting best rates + required deliverables
Completing/approving all contracts and sending out to agents/managers
Work with wider WW team to support to ensure PR boxes and ‘elevated gifting boxes’ go out within agreed timelines to correct talent
Ensuring yourself and team are on top of any new talent / trending talent opportunities so we can be first to market with ideas
Ensure agreed team KPI’s are being hit
Reporting - analysing and feeding back to wider team on what is / isn’t working so we can strategically realign. Use tools such as lefty to support business decisions
Administration/General:
Day to day management of talent + influence team - 3 direct reports (2 x Assistant + 1 x Coordinator)
Monthly reporting
Approving all invoices for influencer outreach/pr
Hosting regular team catch-up and check-ins, issuing follow-up actions to the team following meetings
Lead by example, setting the tone and benchmarking the standards of work and conduct expected both in the day-to-day and on location/trips
Research:
Ensure the company stays one step ahead of the competition by finding the hottest new talent across all social platforms / cultural or trending moments
Requirements:
true networker – able to bring a wealth of contacts and strong relationships on board to ensure we are targeting the most relevant editors/stylists + VIPs in the industry to create as much hype and noise for the brand as possible.
At least 5 years' experience working at a brand or agency
Confident + outgoing personality with experience engaging with influencers and media to build + maintain relationships on behalf the brand
Someone who makes things happen - proactive + problem solver
Flexible working approach, diligent and able to adapt to the needs of the team.
Proactive and collaborative by nature, with the ability to manage a high output calendar
Impeccable organisation skills and the ability to keep things moving and ensure deadlines are met.
Strong interpersonal skills, with the ability to act as an ambassador for the Jaded brand
A fashion / product background is a plus
Benefits
50% Employee Discount
24 days holiday per year (plus bank holidays)
A paid day off on your birthday
A paid moving day per year
Hybrid Working Arrangements - 1 day per week WFH after 6-month probation
Pension Scheme
Bonus Scheme
Employee Assistance Programme for you and your family
£500 employee referral bonus scheme
Local Business Discounts, including cafés, fitness, beauty, etc.
North-West London office location is directly located next to good transport links
Casual office dress code (your style of dress is up to you, wear what you feel best in)
Fully-stocked kitchens and fridges (hello endless brekkie and snack supply, see ya afternoon munchies)